How we check information

See how we
check our work.

This page explains where our information comes from, how we check it, what our labels mean, and what we do when we are not sure.

01

Go to the publisher

We download or query the federal agency responsible for the data and link readers back to that source.

02

Say what is included

For every source, we explain which people, businesses, places, or records are included.

03

Keep important details nearby

We show the date, area, unit, uncertainty, and missing-information rules beside the number.

04

Show the math

When we calculate a number, we show the numbers used and the steps we took.

05

Check the result

We look for duplicate records, impossible values, missing information, broken file matches, and totals that do not agree with the source.

06

Separate facts from our guidance

Published facts stay separate from our advice. We do not publish a combined rating until people can repeat and test the method.

National business directory

Three clear labels

“National” means we checked every record that met the rules for our listed public sources across all states and territories. It does not mean we found every Black-owned business. It also does not mean every listed business is still open.

Older record only675,941

An older public record supports Black ownership. We have not found a recent public record showing that the business is still open.

Likely still operating2,324

An older Black-ownership record matches a recent federal business record. Confirm details with the business.

Supported by recent records6,148

Recent public records support both Black ownership and that the business is operating.

Community updates to the directory

Participation helps.
Evidence decides.

Owners and community members can fill gaps in public data, but a submission does not change the directory until the available evidence supports it.

SubmitPrivate link

A nomination, claim, correction, or removal request receives a private confirmation link.

ReviewEvidence

We consider the public source, ownership statement, authority to act, location, and completeness.

DecideHuman review

We resolve duplicates, ownership evidence, current operation, location, category, and authority before publishing a change.

GrowReferral

Each confirmation page can invite another nomination without revealing the first submitter’s contact details.

Professional marketplace

One profile.
Separate qualification checks.

Identity, business standing, credentials, insurance, and background screening are reviewed independently. A profile may leave search when evidence expires or important information changes.

CreatePrivate

Professionals build a private profile and attach public evidence before appearing in search.

ReviewSpecific

“Not applicable,” “unable to verify,” and “expired” never become a generic verified badge.

PublishApproved

Only approved profiles appear in search; saving an important change returns the profile to review.

Commercial independenceNo paid trust

Payment cannot influence rank, evidence status, approval, or publication.

ContactPrivate link

Consumers choose what to share and receive a private confirmation page without exposing their message publicly.

Membership community

Belong first.
Publish deliberately.

Membership, profile discovery, audience access, and public posting are separate choices. Joining does not make a person or every contribution public.

MembershipFree

Profiles start private. Pausing or closing membership hides community activity from discovery.

AudienceChosen

Contributions can be for the public, active members, or members of a specific joined circle.

ContributionReviewed

Posts, replies, resources, and events are reviewed before they reach the intended audience.

ModerationExplained

Members receive notes and notifications about decisions; a report does not remove content automatically.

IntegrityReal participation

Member, post, reply, event, testimonial, and engagement counts reflect actual activity.

For people checking the math

Simple math.
Clear labels.

The codes below are the exact field names used by the original federal sources.

Share of residents reported as Black alone

B02001_E003÷B01003_E001

We do not calculate a separate margin of error for this share.
Share of occupied homes owned by the resident

B25003_E002÷B25003_E001

Owner-occupied homes divided by all occupied homes.
Estimated annual pay from hourly median

H_MEDIAN×2,080

We calculate this for display. It is not a separate federal estimate.
Share denied among two home-loan outcomes

Action 3÷Action 1 + 3

This is not the denial rate for every application.
/100

Before we publish a rating

You must be able
to test it.

We will not publish a BlackMaxxing rating until readers can inspect these seven things.

  • Every fact and what it means
  • The people or places the rating covers
  • Every calculation
  • How much each fact affects the result
  • How missing information is handled
  • How uncertainty is handled
  • How places are matched and when data is updated