Work & careers
Which job changes, qualifications, negotiations, and workplace conditions create better choices?
Research for better decisions
BlackMaxxing
Research.
We help organizations understand choices that affect Black people. We do not reduce people to a marketing group, buy personal records, or use group facts to target one person.
Start with a real choice
Understand people.
Do not manipulate them.
Tell us the choice you need to make, who it may affect, and what could go wrong. We will not help unfairly target people, secretly persuade them, uncover their identities, or produce a conclusion chosen in advance.
01
Twelve research avenues
Household money
How do changing income, debt, savings, care, and family duties shape choices?
Housing & place
What makes a place feel affordable, safe, connected, beautiful, and worth committing to?
Business & contracts
Where do Black-owned businesses lose time, profit, trust, or access while doing the work?
Beauty, care & wellness
How do identity, results, expert help, price, and safety shape care choices?
Travel, culture & free time
What makes optional spending feel restful, new, impressive, or connected?
Technology & media
When do algorithms, subscriptions, creators, and websites help people or take too much attention?
Health access
What makes trust, continued care, quality, cost, and prevention harder?
Relationships & community
Which tools and places strengthen give-and-take, friendship, partnership, and local connection?
Education & skills
How do people evaluate credentials, institutions, debt, outcomes, and lifelong learning?
Luxury, design & status
How are craft, scarcity, service, heritage, ethics, and recognition valued?
Public services & trust
What makes public organizations easy to understand, responsible, useful, and worthy of trust?
Our research promises
Useful is not enough.
Every study must explain who benefits, what we collect, what we will not guess, what could go wrong, and how we protect the people taking part.
See all research rules ↗- 01
Purpose
One clear choice to inform. No collection without a clear reason.
- 02
Consent
People get a clear explanation and know when they can stop.
- 03
Collect less
Ask for the least private information needed to answer the question.
- 04
Protection
Limit small-group results, control access, delete data on time, and prevent people from being identified.
- 05
Meaning
Do not treat race as the cause of everything. Show other explanations and important limits.
- 06
Give back
Pay participants or provide another clear benefit to the community.
Published research
No commissioned studies have been published yet.
In the meantime, explore the public research agenda and read the standards that will govern every study.
Request research
Bring the choice, not the headline you want.
Before we discuss the work, we ask why it is needed, how people will be protected, what private information is involved, what harm could happen, and how the community may benefit. We may say no when a request breaks these rules.